Legendary NFL coach Bill Belichick will always be known for holding eight Super Bowl rings. But there is something else he is in the news for these days. This time 73 years old coach is making headlines because of his love life.
There have been reports recently that suggested an engagement between Belichick and a 24-year-old former beauty queen and competitive cheerleader, Jordon Hudson. The couple reportedly met on a flight in 2021 and made their relationship public in 2024.
https://youtube.com/shorts/NT9jQ97cwdU?si=BFr4niCuvTDDHS7s
Though there has been no official announcement of the engagement, one person from Jordon’s circle claims that she told them in coincidence.
This alleged engagement has obviously stirred concern, especially among those who are close to Belichick. People have been noticing her growing presence at football-related events and public functions.
Her sudden rise in visibility in his life has also led to rumors that she may be more than a romantic partner. People have been speculating about whether Jordon would have some influence on the coach’s post-NFL career.
Bill Belichick’s girlfriend Jordon Hudson shut down a question about how they met during an interview with CBS 😬
(via @cbsmornings) pic.twitter.com/5D2oYP2KKl
— Yahoo Sports (@YahooSports) April 27, 2025
Critics have suggested that this relationship could be a distraction for Belichick as he transitions into new professional endeavors. His new career path includes his latest role with the University of North Carolina’s football program.
Bill Belichick has moved into the media circle, and it seems poised to make waves. There is news of a proposed season of HBO’s “Hard Knocks.” It is set to follow his coaching journey at UNC.
However, that project was abruptly shelved. And sources say Jordon Hudson played a central role in its cancellation.
🚨REPORT: Bill Belichick’s 24-year-old girlfriend Jordon Hudson ‘FORCED HER WAY IN’ to Dunkin Super Bowl commercial this year with Bill.
“People said they’ve never seen anything like it” – Source
Hudson reportedly derailed UNC Hard Knocks because she wanted credit as a producer pic.twitter.com/wAak2SEoVm
— MLFootball (@_MLFootball) May 2, 2025
There have been claims that Hudson made aggressive demands from the production. Her demands included partial ownership of the show and editorial control over content. This requirement and Jordan’s attitude was not appreciated and reportedly led NFL Films to pull the plug on the series. There wasn’t even an official announcement for the series.
This fallout cost Belichick a high-profile media venture. It also raised concerns about Hudson’s influence on Belichick’s professional affairs.
It was clear that Hudson wasn’t done, and her ambitions extended beyond media involvement. The New York Times reported that she also made attempts to trademark several of Belichick’s iconic coaching slogans, including “No Days Off” and “Do Your Job.”
Belichick’s simple formula for Success
Do your Job!
“Take care of the 1 or 2 or 3 things that we have emphasized all week & we will be okay.”
“There’s no mystery — it’s trusting each other & doing your job.”
📽@nflnetwork pic.twitter.com/ooKy4JrFDn
— Jaycob Ammerman (@Jammer2233) September 21, 2019
However, those trademarks are already owned by the New England Patriots.
But Hudson wasn’t done yet. She took her cue from Taylor Swift, although tarnishing her name in the process. Hudson refiled applications for altered versions such as “No Days Off” (Bill’s Version).
The move raised eyebrows. It also prompted legal and ethical concerns. People were especially worried about how she was trying to commercialize Belichick’s decades-long coaching legacy.
The Patriots own several trademarks including “Do Your Job.”
So Jordon Hudson took a page out of Taylor Swift’s playbook and applied for the trademark “Do Your Job (Bill’s version)” among others. https://t.co/YERpq16JCj pic.twitter.com/CHyzUTgw4b
— Chad Graff (@ChadGraff) May 20, 2025
Hudson has been playing too much into the cliché, and it was not inspiring at all. Her aspirations appear to include a political dimension as well. She has reportedly become involved in advocacy efforts tied to fishing industry regulations. It is a cause close to Belichick’s heart.
Her political networking has included meetings with U.S. Senator Susan Collins and even the president of Croatia. It signaled a desire to cultivate influence well beyond her role as Belichick’s partner.
Bill Belichick’s girlfriend crashed the set of his commercial, sources tell @PabloTorre, and tried to make her own ad:
“She left set, came back — and she was wearing a yellow polka-dot bikini … The premise of the ad, according to my sources, was Jordon Hudson by the pool —… pic.twitter.com/Nh0yQkmdFe
— Pablo Torre Finds Out (@pablofindsout) May 9, 2025
Hudson seems eager to shape her own identity within and beyond Belichick’s shadow. Though there is nothing wrong with that, it seems she is doing that by using Belichick’s legacy as a stepping stone.
Whether this will support or hinder the famed coach’s legacy remains to be seen.
